For 125 years, Wella Professionals has been the brand in professional hair care. Innovation, service and color competence distinguish Wella from competitors. With Wella, stylists achieve the best color results and keep up to date on the latest trends and techniques.

The real highlight from Wella surely is Koleston – the first cream haircolor in the world. Developed by Wella in 1950, it is impossible to imagine creative salons and hairstyles without it. Now there is new Koleston Perfect – with an improved formula for truly perfect color results.

Show your true colors and shine! Whether a few highlights or a complete new haircolor – color makes you feel better and brighter. It feels fantastic – like wearing a new outfit for the first time. With brilliant color, you radiate attractiveness, strength and self confidence. Whether Pure Naturals, Rich Naturals, Vibrant Reds, Deep Browns, Special Blonde or Special Mix – every shade group from Koleston Perfect has its own charm, and emphasises your personality perfectly.

The unbeatable haircolor Koleston Perfect enables your stylist to achieve Superior Color for you. What’s new?

• Koleston Perfect's new and improved formula for even more expressive color result.
• More intensive, vibrant colors, with now even better color balance!
• The big selection of color with exciting new nuances, where you surely can find the exact right nuance to fit you.
•  Long-lasting. Especially in the reds range. Koleston Perfect Vibrant Reds now last even longer – up to 15%!
• Remarkable shine! What would you say to up to 69% more shine when compared with untreated hair?
• Unbelievably! Not just better, but also more gentle! New Koleston Perfect is now even more gentle for a worry-free color with no regrets.

Guarantee for success: the technology behind Koleston Perfect.

Koleston Perfect using exclusive Triluxiv Technology: 3 phases for perfect color results

Phase 1 = Color Navigator
Koleston Perfect deposits evening lipids onto the porous parts of the hair and balances the hair structure from root to tip. The result is the foundation for precise, even and dense color distribution.

Phase 2 = Color Intense
Koleston Perfect’s HDC molecules (High Density Color molecules) in combination with new Koleston Perfect Crème Developer HDC Activator enable the most intense color development. The results are particularly long-lasting, radiant hair colors with an improved color balance.

Phase 3 = Shine Guard
The lipid coating forms a protective film around the hair for optimally cared-for and protected hair. It provides unlimited color brilliance, protection and better gentleness and makes the hair look beautiful with a long-lasting, healthy shine.

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